Never buy growth
It reduces reach, not raises it.
They never engage, so your engagement rate collapses, so the algorithm shows you to fewer people.
Buying followers looks like a shortcut and functions as a penalty. Platforms rank content by how the people who see it respond, so an account padded with accounts that never comment or save ends up reaching fewer genuine customers than it did before. The number goes up and the business goes quieter.
What actually moves a small business account is unglamorous: photographs of the real place and the real product, posted consistently, and an inbox that gets answered. Most independents lose sales to a question left unanswered for four days rather than to a weak feed.
The other thing worth insisting on is ownership. Logins, page ownership and content should sit with the business, so that changing provider is an inconvenience rather than starting from nothing. An agency holding the account is holding the business.
It reduces reach, not raises it.
That is where sales are lost.
We are a user, not the owner.
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